Designing an on-brand company newsletter for internal communications.
Overview
The Andytown Team Newsletter is a monthly email sent out by Andytown Owner, Lauren Crabbe. It is used to create organizational cohesion by communicating updates, exciting developments, and employee recognition.
I noticed that the email was missing visual style and saw an opportunity to apply my design skills towards creating one that fit Andytown's brand.
My roles and responsibilities included visual design and email marketing research.
Before Redesign
The structure of the email provides a good flow but lacks visual identity and formatting. Email marketing is a good way of reinforcing brand and values so I sought to do that.
I started by including the logo at the start of the email, then a header that matched Andytown packaging. I also used the andytown website to find the fonts and colors used for brand cohesion.
I improved formatting by putting email contents inside a white container, resizing images, utilizing white space, and establishing hierarchy through heading and paragraph text size.
Please email me for a complete view of the redesign.
